Ingredients

Thoughtfully selected ingredients backed by science and designed to support healthy, balanced skin.

OUR INGREDIENT PHILOSOPHY

We created About You Beauty to simplify skincare and bring focus back to what truly matters — healthy, balanced skin.

Thoughtful Formulation

Every ingredient is selected with purpose and balanced for skin compatibility.

No Unnecessary Ingredients

We avoid adding ingredients that don’t support the overall health and performance of the formula.

Science-Backed Actives

Our formulations use researched ingredients known for visible and long-term skin benefits.

HERO INGREDIENTS

NIACINAMIDE

Brightens & Strengthens
Helps improve uneven skin tone, supports oil balance and strengthens the skin barrier.
Best For

HYALURONIC ACID

Hydrates & Plumps
A powerful humectant that attracts and retains moisture, helping skin look smooth and supple.
Best For

CERAMIDES

Repairs & Protects
Essential lipids that help restore and strengthen the skin barrier and prevent moisture loss.
Best For

VITAMIN C

Brightens & Strengthens
A potent antioxidant that helps brighten dull skin and protects against environmental stressors.
Best For

PANTHENOL

Soothes & Hydrates
Also known as Pro-Vitamin B5, it helps calm irritation and supports hydration levels.
Best For

WHY INGREDIENTS MATTER

We believe skincare should be simple, thoughtful, and made for everyone.

Skin Barrier

A healthy barrier helps protect skin from moisture loss, irritants, pollution, and environmental stressors.

Hydration

Well-hydrated skin looks smoother, healthier, and more resilient. Hydration is the foundation of healthy skin.

Protection

Antioxidants and protective actives help defend your skin against pollution, UV rays, and daily aggressors.

Repair

Barrier-supporting ingredients help restore, calm, and strengthen skin so it can look and feel its best.

What You’ll Never Find In Our Formulas

Harsh Irritants

Ingredients that can strip or irritate your skin.

Unnecessary Fillers

Fillers that add no benefit and dilute the formula.

Overcomplicated Formulas

Too many ingredients that can overwhelm the skin and reduce effectiveness.

Aggressive Actives

High concentration or harsh actives that can weaken the skin barrier.

Transparency Is Part Of Our Formula

We believe skincare should be honest, understandable, and effective.

Every ingredient is selected intentionally — backed by research, balanced for compatibility, and designed to support long-term skin health.

Transparent Ingredients

Science Backed

Thoughtful Skincare

Minimal Yet Effective

Skin Barrier Focused

Good Ingredients. Real Results.

We use only what your skin needs — nothing it doesn’t.
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